There's been a lot of discussion in the digital marketing world about the most effective method to generate leads and website traffic. Is it better to put more focus on an organic approach highlighting search engine optimization (SEO)? Or should you engage in paid advertising campaigns such as Google and Facebook Ads? How about using...
Category: Pay-Per-Click (PPC)
Generate More Leads with Search Engine Optimization & Digital Marketing
Google, Bing, and Yahoo receive hundreds of thousands of searches each day. It’s because of this that improving a website’s overall searchability and visibility is essential. Ultimately, your site must rank appropriately in response to a user-initiated query, to get the traffic. Blending search engine optimization (SEO) with digital marketing services like Pay-Per-Click (PPC) and...